Currently shooting a bunch of comedic stuff for web distribution (THE WAVE OF THE FUTURE!!!), and it got me to thinking about this stuff. We were at Cannes for the film fest, and shot this goofy little intro about french culture as I observed it. I then had the idea to shoot a ridiculous action trailer that had nothing to do with the intro, and to play that before to get people hyped about the intro. One big long joke, basically. Maybe the closest I've come to Kaufmanesque humor. Ah, the French. You bring out the meanness in me!